Bitwise CIO Says Bitcoin Addressable Market Might Exceed Gold

April 15, 2026


Bitcoin’s addressable market has the potential to surpass the $34 trillion gold market whether it is ultimately extensively used as each a foreign money and a retailer of worth, based on Bitwise’s chief funding officer Matt Hougan.

Hougan mentioned on Tuesday that whereas Bitcoin (BTC) has been seen as a contender to gold, the struggle in Iran has proven that Bitcoin may serve in a “currency-like method,” referring to Iran’s proposed plan to cost a toll that may be paid in crypto for ships to navigate the Strait of Hormuz. 

“In a world the place nations have weaponized their monetary rails, Bitcoin is rising as an apolitical different,” Hougan mentioned. 

“It tells you that Bitcoin’s complete addressable market might be quite a bit larger than the… gold market alone.”

Hougan beforehand predicted that if Bitcoin captures even 17% of the store-of-value market over the following decade, it might attain $1 million a coin. Taking a job as a global foreign money would possible see it go a lot increased. 

Supply: Matt Hougan

“If Bitcoin begins to tackle a twin function as each a retailer of worth, like gold, and an precise foreign money, just like the greenback, we could have to revise our targets increased.”

Bitcoin is buying and selling round $74,500 with a market capitalization of roughly $1.4 trillion, based on CoinGecko. Gold is buying and selling for $4,854 an oz, and its market cap is estimated to be greater than $33.7 trillion as of Wednesday.

Associated: Bitcoin bounces to $72.5K as markets react to US Strait of Hormuz blockade 

Bitcoin is already functioning as a retailer of worth for individuals in high-inflation economies.

Residents of Argentina, Turkey, and Venezuela have skilled persistent inflation and foreign money collapses, prompting many to modify to Bitcoin and shield their wealth. 

A January Coinbase survey discovered that 87% of Argentinians flagged crypto and blockchain expertise as a option to improve their monetary independence, whereas practically three in 4 respondents noticed crypto as an answer to challenges like inflation. 

Bitcoin has additionally seen adoption by corporates seeking to bolster their stability sheets.

Non-public and public firms tracked by BitBo collectively maintain greater than 1.5 million Bitcoin valued at greater than $116 billion.

Non-public and public firms collectively maintain greater than 1.5 million Bitcoin. Supply: Bitbo 

Nonetheless, Bitcoin has additionally grown as a fee methodology, with tutorial publishing firm Springer Nature figuring out about 11,000 retailers globally utilizing BTC Map knowledge that at the moment settle for Bitcoin as a type of fee.

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