Oobit launched its crypto funds platform in Colombia, increasing the Tether-backed firm’s operations throughout Latin America.
The corporate stated Colombia is its ninth reside market and follows growth into nations together with Brazil, Argentina and Chile. Chainalysis information cited within the announcement confirmed the Colombian peso ranked second globally within the share of centralized trade stablecoin purchases by foreign money.
Oobit operates a non-custodial crypto funds platform that enables customers to spend digital property immediately from their wallets via a Visa-linked fee system accepted at greater than 150 million retailers throughout greater than 80 nations, in keeping with the corporate.
Customers spend crypto immediately from their wallets with out changing funds via conventional financial institution off-ramp providers.
Oobit stated it has seen exercise in Brazil improve greater than 200% since launching there in November 2024, with energetic customers spending a median of about $400 per 30 days throughout 20 transactions.
The corporate stated USDT (USDT) accounted for the most important share of transactions on the platform, forward of Oobit’s native token and USDC (USDC). Spending at grocery shops and supermarkets accounted for 35% of exercise throughout its Latin American markets, adopted by eating places, meals shops and department shops.
In Brazil, customers additionally spent crypto at gasoline stations, magnificence retailers and electronics retailers, Oobit stated.
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Crypto funds broaden throughout rising markets
Stablecoins and different digital property are more and more getting used for on a regular basis purchases and shopper funds throughout rising markets.
In April, Mercado Libre, Latin America’s largest on-line market, launched stablecoin-based transfers between Brazil, Mexico and Chile utilizing its Meli Greenback token. The stablecoin can be used inside Mercado Libre’s market ecosystem and distributed to customers as cashback, in keeping with the corporate.
The growth comes as stablecoin adoption is on the rise throughout the area.A 2025 report from Bitso discovered that US dollar-linked stablecoins accounted for 40% of crypto purchases on its platform in 2025, greater than double Bitcoin’s (BTC) 18% share. The trade stated the development mirrored rising use of stablecoins for funds and different on a regular basis monetary transactions throughout Latin America.
Information from DefiLlama reveals the stablecoin market has grown from about $243 billion a 12 months in the past to greater than $322 billion at this time.
Supply: DefiLlama
Bitcoin can also be getting used immediately for funds in some rising markets. Africa Bitcoin Company govt chairman Stafford Masie stated on the Coin Tales podcast in March that BTC features as on a regular basis cash in components of Africa, describing native economies the place retailers settle for funds immediately in satoshis as a substitute of {dollars} or native currencies.
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